Yesterday, Ben Robison, Ben Swanson, and I competed in the final round of the Omniture Web Analytics Competition held by BYU’s eBusiness Center. We were given access to analytics data inside of SiteCatalyst for CostumeCraze.com. We then were required to dive into the data, define Key Performance Indicators, find an area of the site that needs improving, and make recommendations based on analytic data findings. The grand prize was $5,000 to the winning team.
We worked really, really hard on this. In just the last few days before the finals, we spent at least 13 hours together as a team, and 10 or more hours individually putting together reports, screen shots, and trying to make our recommendations bullet-proof.
The competition went well. We had practiced hard, and we had anticipated and prepared for many of the questions that we were asked. My team was awesome. Both Bens contributed a ton of insight into the whole process.
We only got to see one other presentation during the finals, since we were the 3rd of 4 to present. The presentation that we saw was really good. I wish I could have seen the other two, because I heard those were really good also and focused on areas that we hadn’t even considered in our research/presentation.
Anyways, we live in the Information Era, and the web and web analytics are becoming increasingly important. I’m glad we had this experience, and I now feel confident enough to do SiteCatalyst implementations and analysis for anyone who needs it.