Good to Great: Flywheel Animation 21

Posted by Jimmy'z on April 21, 2007

Jim Collins and his team of researchers set out to find the top turnaround companies that made the leap from good to great. Good to Great is the result of that massive research project. The team started with 1,435 good companies and narrowed them down to 11 that became great, based on their performance over the last 40 years. Jim wrote an article for FastCompany on Good to Great back in September of 2001 which gives a really good overview of the Good to Great principles.

One of my favorite principles that Jim outlines in this book is the principle of the Flywheel. When companies make the leap from good to great, analysts and newspapers go crazy and wonder what big thing that they did to make their company great. The reality is that it took a lot of work and buildup over time.

All of the good to great companies had level 5 leadership, and had done things right. They had the right people on board, and had confronted the brutal facts. They had found the one thing that they could be the best at, that they were passionate about, and that drove their economic engine. In other words they had embraced the hedgehog concept. They had a culture of discipline, and used technology to accelerate their business, although technology wasn’t their driving force. All of these elements together were the constant pushes that they made the flywheel turn.

In his book, Jim describes the flywheel as a “massive metal disk mounted horizontally on an axle, about 30 feet in diameter, 2 feet thick, and weighing about 5,000 pounds.” He says that it’s your job to turn this wheel and get it going as fast and long as possible. Turning this flywheel is like moving a company in a way that it will begin to produce results.

Here is my Flash animation that illustrates this concept:

It’s been almost a year since I did any kind of drawing/animation with Flash, and this took way to long to do, but I think it makes for a good visual of the flywheel concept.

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  1. Jennifer Marstaeller Fri, 06 Jul 2007 14:50:41 UTC

    Jimmy,
    Your Flywheel animation is exactly what I’ve been looking for! I’ve been scanning the internet to at least find a useable graphic to use to describe the flywheel concept but yours is perfect! I was wondering if I would be able to get a copy of it to use. Our organization is in the middle of a fundamental change to our direction and many of our leadership team have taken the principles of Good to Great and are attempting to now apply them in our new world. Please advise if and how I could use your animiation. Thanks!
    Jen

  2. Andrew Mon, 16 Jul 2007 22:29:09 UTC

    Jimmy,

    I am in agreement with Jen, this is really a GREAT way to explain the flywheel. I have a PPT to make on Good to Great on 23rd July, is there any possibility of getting a copy to use. (Naturally, I will acknowledge the source)

    Andy M

  3. Jimmy'z Mon, 16 Jul 2007 22:52:02 UTC

    Sure. Feel free to use the flywheel animation. I appreciate the source acknowledgment.

    You should be able to download the swf file from this link:
    http://jimmyzimmerman.com/blog/wp-content/uploads/flywheel.swf


    Jimmy

  4. Bill Wight Sat, 05 Jul 2008 17:51:38 UTC

    Thanks for the great animation. I will make it part of my presentation to the team about taking on board the principles in Good to Great. Love your work.

  5. Andrew Wed, 27 Aug 2008 16:31:41 UTC

    Hey Jimmy,

    I would like to use the flywheel animation in a PPT presentation. we don;t have web access so can’t access the link. Is it downloadable as an mpeg or something?

    Cheers

  6. Andrea I Mon, 15 Sep 2008 15:24:37 UTC

    Hey Jimmy,

    I would like to use the flywheel animation in a PPT presentation. However, I would like to use the image and just talk through the narration – rather than have it appear on the screen. Do you have an image only flash file that you could email? THANK YOU!

    Best,
    Andrea

  7. Dhiraj Mon, 15 Dec 2008 07:26:30 UTC

    Amazing clip !!!

  8. Brad Warren Tue, 13 Jan 2009 09:23:13 UTC

    Would Love to get this in a power point format. It is really great. Great book.

    Brad

  9. [...]  Jim Collins in his book “Good to Great” refers to this principle in his famous “Fly Wheel” concept..  We swing together, build momentum and allow the cumulative affect of our combined efforts help [...]

  10. [...] calls the phenomenon the ‘flywheel concept.’  This awesome flash animation by blogger Jimmy Zimmerman illustrates it [...]

  11. [...] and creates its own momentum.  Jim Collins, in his best-selling book Good To Great, calls it the flywheel principle.  With every simple turn of the wheel, it begins to pick up speed.  Every turn creates more turn, [...]

  12. Ann Burleigh Sun, 24 Oct 2010 17:19:11 UTC

    Hi Jimmy
    I Chair the PR & Marketing for my Rotary International District in Sydney, Australia. Rotary of course has a wheel as their logo. Your flywheel animation fits well with the idea that many Rotarians globally, little by little, achieve outstanding results – for instance in the eradication of Polio, the promotion of peace and literacy, the provision of shelter, safe drinking water and tools for self-sustaining food security. I would love to be able to embed your flywheel animation in my monthly Newsletter and also use as part of a powerpoint presentation. I would of course, acknowledge your IP and the authorship of Jim Collins. I do hope you can help me to help the Rotary wheel keep turning. Could you email the animation please? Many thanks from Downunder. Ann Burleigh

  13. Bennette Tue, 25 Jan 2011 05:52:41 UTC

    Is it possible for me to use this animatio in my church? If it iscan you email it to me please?

  14. Jim Dale Mon, 21 Feb 2011 09:34:44 UTC

    If possible I would like to use your great animation for purpose of illustrating the flywheel concept at our company which is attempting to implement Good To Great principles.

    Thank you!
    Jim Dale

  15. Jason Thu, 24 Feb 2011 13:25:13 UTC

    Brother:

    Can I get your animated flywheel for a presentation, as others have asked? The link doesn’t seem to work or at least I don’t know how to download the file to insert in my powerpoint?

    Cheers,
    JMc

  16. Jimmy Z Mon, 28 Feb 2011 16:15:09 UTC

    The animation is Flash. Powerpoint doesn’t support Flash, so there isn’t a way to insert it directly into a PowerPoint. You can download the Flash file by right-clicking on the following link and selecting “Save Target As” or “Save Link As” and saving the flywheel.swf file to your computer.

    http://jimmyzimmerman.com/blog/wp-content/uploads/flywheel.swf

  17. Bennette Fri, 02 Sep 2011 00:18:09 UTC

    Thank you

  18. [...] animation from Jimmy Zimmerman illustrates the flywheel.  The flywheel is machine that requires you to push it with great effort [...]

  19. [...] I thank Jimmy Zimmerman for his animation of Jim Collin’s flywheel concept. [...]

  20. naveen Tue, 01 Nov 2011 08:05:08 UTC

    thanks Jimmy. great work. u have made good to great stuff

  21. akarsh Thu, 10 Nov 2011 06:05:24 UTC

    hey jimmy
    I really like ur animation of the flywheel,especially the simultaneous explanation u hav given.
    i was hoping u would email the file to me so that i may use it in my presentation work,as it would fit very well.
    thanks…
    cheers

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